What we solve
Six moving parts. One clear plan.
Retail gets hard when each expert pulls a different way. We choose what comes first and keep everyone on the same plan.
What CLD holds
The work we always own
- Finding the real problem
- Deciding what comes first
- Setting the strategy
- Choosing the right experts
- Putting the work in order
- Keeping the work on track
Six parts
Who leads each part of the work.
We lead the plan. Experts handle their craft. Open each row to see who does what.
Money & MarginsDoes the math still work on the shelf?
CLD leads
Your true cost, your price, case-pack size, and promo budget.
A specialist may deliver
Deep financial models, trade-spend tools, and category data.
Brand, Packaging & PitchDoes the package earn its spot on the shelf?
CLD leads
Your promise, your pack brief, your shelf role, and your pitch.
A specialist may deliver
Logo design, package art, dielines, and deck design.
Buyers & BrokersWhich store first, and why now?
CLD leads
Which store to chase, when to pitch, and which broker to trust.
A specialist may deliver
Broker work, distributor ties, and in-store selling.
Making & ShippingCan you make it, ship it, and restock it?
CLD leads
Choosing a maker, facing real order sizes and lead times, planning logistics.
A specialist may deliver
Making, co-packing, freight, storage, and item setup.
Website & GrowthDoes your website back up your pitch?
CLD leads
Checking your online proof and linking your site to your retail story.
A specialist may deliver
Shopify builds, testing, paid ads, and creative.
Money to Grow & TeamWho pays for the plan, and who runs it?
CLD leads
Getting you ready for funding and spotting gaps in your team.
A specialist may deliver
Funding intros where agreed, part-time leaders, and hands to do the work.
Brand, packaging & pitch
Your pack has to sell from four feet away.
A buyer must get your product in seconds. We make the promise clear, show where it fits, and write the brief before a designer starts billing.
Shopify, CRO & growth
Your website is the first shelf a buyer sees.
A buyer will check your site before the call. If your price, story, and proof do not match your pitch, trust falls fast. We make them match.
Growth & creative
Ads spent too early just burn cash.
Ads work once your price, pack, and story agree. Run them too soon and you just pay to spread the confusion. We decide when ads belong and what they must prove.
How each one fits
Coffee finds it. Lunch fixes it. Dinner runs it.
Coffee
Free · 30 minutes · online
We find what is stuck and tell you what to do next.
Lunch
Paid · one clear job
We fix one key problem, from your margins to your pitch.
Dinner
Ongoing · we run the plan
We lead the full plan and keep every expert moving as one team.
Any introduction depends on fit, mutual interest, consent, and availability. CLD is an independent advisor and does not guarantee retailer access, placement, a purchase order, distribution, funding, or business results.