Profile picture — forest
Instagram, X, LinkedIn, Facebook. 400×400 covers every platform minimum.
PNG · 400×400
Brand kit
Everything you need to show up, already cut to size.
The mark, the covers for every platform, and thirty finished post graphics. Each one is sized to the spec the network actually asks for, so nothing gets cropped or blurred. Pick one and press download.
- 41 files
- Ready to download, no editor needed
- 30 posts
- Written from the site, so nothing contradicts
- 3 shapes
- Square, portrait, and story for every post
Profiles and icons
The mark, at every size a platform asks for.
Square avatars work everywhere: Instagram, X, LinkedIn, Facebook. Upload the forest version as the default and keep the paper one for dark profile themes.
Headers and covers
Every banner, cut to the exact platform spec.
These are the real current dimensions, not rounded guesses. The YouTube art keeps everything inside the safe area so no device crops the name off.
30 post graphics
A month of posts, already written.
Every line is drawn from the site, so the feed and the site say the same thing. Posting them in order tells the whole story: what founders recognise, what actually decides it, then the invitation.
Export size
Instagram · LinkedIn · Facebook
Colour and type
Five inks and two fonts. That is the whole system.
Hand these to any printer or designer and the work will match. Red is reserved for a decision or a correction, so it never gets used as decoration.
Forest
#12372A
The approved path
Ink
#151815
Working notes
Red
#D72B34
A decision — never decoration
Paper
#FFFFFF
The page
Rule
#D9DDD7
Hairlines
Fraunces
Headlines and the wordmark
Variable serif, weight 600
Instrument Sans
Body copy and labels
Weights 400 and 500
Before you post
Four things worth knowing.
Start with the profile picture
Upload the forest version everywhere. It is 400×400, which clears every platform minimum, so it stays sharp instead of going soft.
Post in the order they are numbered
The thirty graphics build an argument. The first few name what a founder is living. The middle explains what really decides it. The last few invite the call.
Put the words in the caption too
Feeds do not read pictures. Type the headline into the caption as well so search and screen readers can find it.
One idea per post
Every graphic makes a single point on purpose. Resist adding a second line before you post it.
What these graphics do not claim
None of the artwork promises a store, a buyer, or a result, and none of it names a retailer. Keep it that way in the caption too.
Any introduction depends on fit, mutual interest, consent, and availability. CLD is an independent advisor and does not guarantee retailer access, placement, a purchase order, distribution, funding, or business results.
- CLD does not guarantee specific retailer access, placement, a purchase order, distribution, funding, or financial results.
- CLD does not sell influence, private contact lists, or confidential buyer information.
- Third-party selection and contracting remain between the client and the provider unless separately agreed in writing.
- Compensated referral relationships, where they exist, are disclosed.
- CLD provides independent commercial advice. It is not legal, regulatory, financial, or placement advice, and clients own final decisions and substantiation.
CLD
Need something that is not here?
A different size, a one-off graphic, a printed card. Ask and it gets made.