Does the shelf math work?
Learn what your first order may cost, what margin the store needs, and how promos change the deal.
Start with questions 01 to 04Resources
Find what buyers will ask before they ask it.
Use two free tools to check your brand, find weak spots, and plan your next move.
The Buyer's 12 Questions
The questions asked about your item after you leave the room. Score yourself tonight, with numbers you already have.
- questions a buyer asks
- 12questions a buyer asks
- groups: money, fit, risk
- 3groups: money, fit, risk
- page, printable
- 1page, printable
Where to start
Three pathways in
Will the product fit?
Check your case pack, shelf space, shipping risk, and whether the pack is clear from four feet away.
Use questions 05 to 08What happens after the pitch?
Learn how reviews, item setup, sales checks, and store systems work after a buyer says yes.
See how the work movesEight questions, two minutes
Find the part most likely to hold you back.
Check your money, shelf fit, and risk. The result shows where your next month should go.
Scored the sheet and want a second read?